As much as nearly everyone dislikes this one, cold calling is very effective for sales lead generation when executed properly. If you consistently prospect for leads in the native language by phone, you will consistently generate sales leads Europewide! Every … Continue reading →

When was the last time you called your customers, thanking them for their business to date and discussing further opportunities? Customer retention and satisfaction drive profits. It’s far less expensive to cultivate your existing customer base and sell more services … Continue reading →

Targeted e-mail combined with outbound calling is the ideal way to increase leads, sales activity and revenue. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs. The killer application of … Continue reading →

It is a known fact that the phone is still a powerful and effective lead generation tool. It is the human touch of any lead generation program and is why every opportunity – including cold calling – should be treated … Continue reading →

Well, it’s the first day back after a relaxing Christmas break and the start of a brand new year. As resolutions are made and then broken 1 week later, is this year going to be a repeat of your last … Continue reading →

Wishing you and yours a Very Merry Christmas and a prosperous New Year, From the Team at Performance Marketing ltd.

What will Santa bring you this year? As the dust settles on 2010 and the focus turns to 2011, how do you ensure that targets are met and costs are reduced? The answer is to work with an experienced, professional … Continue reading →

How do you evaluate a telemarketing company when looking to outsource areas of your business? In my opinion, all the following boxes need to be ticked before making such a key decision as the right partner can increase your sales … Continue reading →