Business Event and Seminar Promotion
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Seminar Invitations or event invitations are similar to sales lead generation except that the desired results are registration or confirmation of attendance at the event. Typically an email would be used to send attendees link to an online registration web site where they would log-on and register directly.
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If time is short and the event is imminent, an option could be included for registering while the contact is on the phone. Usually little selling is required, the main objective is a reminder with resends by email of the relevant agenda or conference information pack.
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For trade shows it is effectively an appointment setting process to visit the client stand and schedule a demo or conversation with key client executives. A useful technique here is to take the visitor’s mobile phone contact details for contact and appointment confirmation by client personnel during the show.
We work for a wide range of clients and can offer the following service delivery options:
List Sourcing
List building service including telephone look-up, contact name verification and email opt in permission
Customised contact workflow options including:
Direct mail
Cold calling
Emailing
Event Reminder service (telephone and email)
Email tracking
Non responder reminder service
Prospect qualification service option if desired
Event booking service options including:
Direction to on line web registration page
Telephone registration (Inbound and outbound options
Credit card authorisation
Lo-Call or Freephone number sourcing (Including International Freephone)
Multi-lingual capabilities (European languages only)
For trade shows we offer a service including:
Scheduling appointments to visit the client stand or to schedule a demo or conversation with key client executives.
Capturing mobile phone contact details for contact and appointment confirmation during the show.
We also offer an offshore implementation option for English and French languages.This work can frequently be suitable for offshore implementation to keep costs down.